Steelmaking at Port Kembla History Corporate Overview Nature of the Port Kembla Steelworks Steel Production (Processes & Products) Extras Environment Marketing Research Working at the Steelworks Steel Language Important (www) Links HSC Online International Iron & Steel Institute

The Port Kembla Steelworks is expanding its current markets by improving customer service and refining its product range. The Marketing Department is dedicated to finding new markets for steel where previously other materials had been used. One of the most important services the Steelworks provides to steel users is to help them understand more about the products available. Marketing schools and seminars are conducted, information brochures and videos are produced. An electronic data interchange system makes it quicker and cheaper for customers to receive and transmit business and product information. The Steelworks provides free technical, engineering and metallurgical assistance to steel customers. A key innovation is the establishment of a customer support centre, which has extensive web based resources (see http://www.bluescopesteel.com.au), as well as call centre support. The Research Centre's product application laboratories are helping customers design and fabricate new products (see Research). The Australian Steel Awards held every two years encourage new and innovative applications and designs using Australian Steel. Winners of this award receive valuable marketing and promotions packages for their product. Currently within Australia, the largest use of steel (40%) is in the building and construction industry. Australian steel is used in domestic housing (dwelling) and industrial buildings such as warehouses, passenger terminals and offices (non-dwelling). Civil construction refers to steel used in projects such as bridges, guardrails and pipelines. Another important use of steel is in the automotive industry where it features in both engine components and the bodies of cars. Exports Overseas markets for Australian Steel are concentrated in South East Asia, North Asia, the Middle East, Europe, and the west coast of the US. Steel is Australia's largest manufactured goods export. As such its contribution to Australia's balance of trade is vital. Over the past three years an average of 40% of our steel was exported and we are seeking to maintain exports near this level in the future.

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